Best practices on how to run a Facebook page
August 17th, 2010 // 7:51 am @ Aymeric // One Comment
I would like to share with you two Facebook pages that I find fabulous and that are good examples of how to grow a loyal following in a Facebook page without the budget of RedBull or Starbucks. Case study 1: Lingopal The first is the Facebook page of Lingopal, an iphone travel app. The application [...]
Category : Online experiments &Startup tips and tricks
My talk at BarCamp Auckland
July 19th, 2010 // 1:53 am @ Aymeric // 7 Comments
On Friday while doing some Facebook consulting, I was offered/pushed to do a presentation the next day at BarCamp 4. I am posting the slides here for your convenience: UPDATE: That’s pretty cool, my slides got featured on the homepage of SlideShare! Tips from a retired Facebook app developer View more presentations from Aymeric Gaurat-Apelli. [...]
Category : Entrepreneurship & Startups &Startup tips and tricks
Customer Discovery Tools for Lean Startups
July 2nd, 2010 // 8:05 am @ Aymeric // 3 Comments
Running a lean startup? You will find here a list of tools you can use during the customer discovery phase. Survey and Feedback tools Although people tend to think of Survey Monkey or Survey Gizmo when I mention Survey, I actually think that Google Forms is very good already, and it is free. Google Forms [...]
Category : Entrepreneurship & Startups &Startup tips and tricks
Tips to kick-start the traffic of your new user-generated content website
July 1st, 2010 // 11:47 am @ Aymeric // No Comments
You are launching a new website but you are facing the chicken and egg problem? You need content to make your website valuable and you need users to add content? I have launched several projects in the last three years, and here are a few tips I have to help you grow your website. Preparation [...]
Category : Startup tips and tricks
Script to deploy your Ruby on Rails application to Heroku in one command (Windows)
May 17th, 2010 // 2:45 am @ Aymeric // No Comments
Simply save this file at the root of your Ruby on Rails project and call in your prompt “deploy.bat ‘Your commit comment’” @ECHO OFF IF [%1]==[] GOTO Syntax CALL git add . CALL git commit -m %1 CALL git push heroku master CALL heroku rake db:migrate GOTO:EOF :Syntax ECHO deploy.bat [ comment ] ECHO __ [...]
Category : Programming tips and tricks &Startup tips and tricks
How to send an email from your application with high deliverability
April 22nd, 2010 // 2:31 pm @ Aymeric // No Comments
I am writing a series of articles on emails, this one is specifically targeted at developers. In the series I cover the following topics: How to set up your emails for your own domain How to send an email from your application with high deliverability How to put your email marketing strategy on auto-pilot Set [...]
Category : Programming tips and tricks &Startup tips and tricks
How to set up your emails for your own domain name in 30 minutes
April 22nd, 2010 // 12:45 pm @ Aymeric // 4 Comments
I will be writing a series of articles on emails because they are essential for any small business to communicate with its customers and to improve retention without effort. It is also a common block of functionality in every application and unfortunately many developers underuse them (or don’t use them at all) or misuse them [...]
Category : Programming tips and tricks &Startup tips and tricks
Not all good opportunities are good to take
April 21st, 2010 // 1:10 pm @ Aymeric // One Comment
Last year, I was seriously busy, as busy as anybody who tries to run a business with thousands of customers/users while having a full time job. (Having actual users is really an important factor in one’s busy-ness, because if you don’t have any users you can work at your own pace without anybody’s expectations to [...]
Category : Entrepreneurship & Startups &Startup tips and tricks
My frustrations
April 20th, 2010 // 2:12 pm @ Aymeric // 4 Comments
As an entrepreneur, you develop a seventh sense for things in your life that are not smooth because this is where there are business opportunities. I was in the bus when I decided to list my current frustrations (I used the MindMap iPhone application SimpleMindX). Click on the thumbnail to see the full size image: [...]
Category : Entrepreneurship & Startups &Startup tips and tricks
Awesome web application focused on landing pages
March 24th, 2010 // 11:32 pm @ Aymeric // No Comments
http://unbounce.com/ You can create “coming soon” pages, sales letters, etc… You can do some A/B testing too. Awesome!
Category : Startup tips and tricks
