I noticed a trend this year. More and more businesses are jumping on the Facebook marketing wagon. Although last year Facebook marketing was already hot in the news, ‘mainstream’ businesses are now asking for some Facebook consulting.

Just this month, I was contacted by two clients to help them design and implement their Facebook custom applications (I had the nice opportunity to be sent to New Zealand) so I thought I would make this more official with this article. I am available for Facebook consulting and would love to help you.

My past experience with Facebook

For two years, I was co-running a business that was developing in-house applications and games for Facebook.

During these two years, we reached 10 millions users (French users mainly, I am French based in Sydney Australia by the way), we peaked at 1 million users a day and our applications were translated in six different languages. (while working fulltime for another employer)

I used a wide range of monetization solutions and a wide range of application types (role-playing game, quizz application, serious game, utility application, etc…). You can see the different applications I have developed in the Creations page.

Why you might need some help

Too often I see businesses throwing money on custom Facebook applications development or Facebook pages thinking that just because it is on Facebook, it will go ‘viral’.

Unfortunately getting traction on Facebook is not that easy and it is actually becoming harder and harder as the Facebook market becomes more competitive.

I can’t promise you that thanks to my services your application or page will get 100K fans/friends/likes in one week but I believe that I will be able to give you advices that will dramatically increase your chances of success.

The Facebook world is a different world than the Twitter world, the mobile market and the internet in general. Different rules apply and I learned about many of them one application at a time.

How can I help you?

- I can help you define the best overall strategy on Facebook. Should you develop a custom application? Should you promote a Facebook page instead? Should you leverage the success of some existing applications?

- I can design your Facebook application with you. I will sit with you and define the wireframes of the first version of your application, you know your audience probably better than I do so we will be working together to come up with a Facebook application idea that will be compelling to your target audience and that will leverage the Facebook viral channels.

- I can help you outsource/manage your Facebook application development. I have been outsourcing a lot in the last three years and I believe it is a great way to cut costs without cutting quality if you have good processes in place.

- I can develop your Facebook application. Finding time to work on your project as a developer may be harder as I am usually fully booked but this can still be an option.

–
Contact me at aymeric[at]wiselabs.net if you are interested in hiring me for some Facebook consulting. Thanks.

To celebrate this fifth anniversary, I have brought back online my travel blog where I reported my adventures during my trip.

If you speak French you will be able to learn how I ended up sleeping in toilets at the top of the Fuji Mount or how I found myself hunting for anacondas in Bolivia.

If you don’t speak French, you might still be interested in browsing the pictures.

Cheers!

Although until now it made sense to keep my mother tongue because I was using my blogs as a way to keep connected with my family and my friends back in France, today I feel I should broaden my audience and try to share more than just personal information. Facebook has replaced blogs when it comes to sharing glimpses of life. Now I want to have an online presence.

This is a new double challenge for me.

First, writing in english is harder than writing in french. My personality doesn’t come across as easily and even after three years in Australia I am pretty sure I still make grammatical mistakes. Unfortunately for you the reader, I am not aware of them so I can’t correct myself unless someone is kind enough to correct me.

Second, I need to learn to share. I am not the kind of person that naturally shares whatever goes through his mind on a website, I still struggle understanding why Twitter is such a success.

My problem is not that I have nothing to share, I simply don’t have the habit to click “Share” on whatever article I find interesting or the habit to leave a comment when I could add some value to a discussion.

But I know my online presence can and will help creating new opportunities for me and my future businesses.

So here I am english speaking readers, I hope you will find some value in my writings!

Je participe moi-même à l’expérimentation, et tu peux suivre mes états d’âme sur la zone droite de mon blog.

Happy Log se rapproche beaucoup d’un concept que j’avais imaginé pendant mes années étudiantes: les cogitoramas. Le nom vient du composé de cogito (pensée) et orama (voir). Il s’agit d’une dizaine de mots-clé qui représentent les choses qui ont l’attention d’une personne. Un peu comme une page d’une journal intime, mais simplifié à l’essentiel.

L’usage des cogitoramas a plusieurs avantages:

• Amélioration de la conscience de soi
• Aide à la prise de conscience de sujets récurrents ou trainants
• Comme un brainstorm, permet de démarrer lorsque l’on bloque devant la page vide de son journal
• Rapide, court, efficace

Quelques années plus tard, j’ai développé un outil web pour pouvoir analyser visuellement mes cogitoramas. Plus un tag était utilisé, plus il était écrit en gros, les tags plutôt négatifs étaient en rouge, les tags positifs en vert. Il y avait même un score global du cogitorama qui représentait mon niveau de bonheur à cet instant (similaire au concept de Happy Log).  Voici à quoi un cogitorama ressemble :

Exercice pratique

Ouvre un notepad, ou prends une feuille de papier, écris en 10 à 15 mots ce qui te vient à l’esprit : les gens à qui tu penses en ce moment, les choses agréables de cette semaine, les choses moins agréables, et même les pensées qui paraissent aléatoires. Essaie de faire cela chaque jour pendant une semaine, je suis convaincu que tu seras étonné par ce que tu découvriras.

Voici le mien pour aujourd’hui :

steve-pavlina benjamin plage facebook blog manque-d-exercice graisse stress camping eduardo

Que penses-tu des cogitoramas ? Laisse-moi un message, cela m’encourage à continuer à écrire :)