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	<title>Aymeric Gaurat-Apelli &#187; Startup tips and tricks</title>
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	<link>http://aymeric.gaurat.net</link>
	<description>On building profitable web applications</description>
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		<title>Siasto: smart and simple email marketing</title>
		<link>http://aymeric.gaurat.net/2012/simple-email-marketing/</link>
		<comments>http://aymeric.gaurat.net/2012/simple-email-marketing/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 03:05:58 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Startup tips and tricks]]></category>

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		<description><![CDATA[I am turning into a raving fan of the Siasto team. Everything they do seem polished. I am not just talking about their design, but also the way they communicate with their users. They just sent me a nice and short email to inform me of a new feature. The email is well designed, concise [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Siasto: example of great reactivation email</title>
		<link>http://aymeric.gaurat.net/2012/siasto-great-reactivation-email/</link>
		<comments>http://aymeric.gaurat.net/2012/siasto-great-reactivation-email/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 21:53:52 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[saas]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/?p=465</guid>
		<description><![CDATA[A week or so, someone in Hacker News asked for some feedback on his new project management software called Siasto. In the comments people were raving about the user interface so I felt intrigued as to what makes a distinctively good user interface. I registered and tested the web application (my feedback on Hacker News) and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making changes based on data: fixing our registration process</title>
		<link>http://aymeric.gaurat.net/2011/making-changes-based-on-data-fixing-our-registration-process/</link>
		<comments>http://aymeric.gaurat.net/2011/making-changes-based-on-data-fixing-our-registration-process/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 03:44:33 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Entrepreneurship & Startups]]></category>
		<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/2011/making-changes-based-on-data-fixing-our-registration-process/</guid>
		<description><![CDATA[UPDATE: I have added the results of my changes at the end of the article I am currently working on Goalstribe a group coaching website and this month we are trying to prove we can sell groups via online marketing channels. After bringing sufficient traffic from Google AdWords, Bing and Facebook Ads, we haven’t managed [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I am a developer, yet I outsource the development of my startup</title>
		<link>http://aymeric.gaurat.net/2011/i-am-a-developer-yet-i-outsource-the-development-of-my-startup/</link>
		<comments>http://aymeric.gaurat.net/2011/i-am-a-developer-yet-i-outsource-the-development-of-my-startup/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 21:21:54 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Entrepreneurship & Startups]]></category>
		<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[outsourcing]]></category>

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		<description><![CDATA[That’s right, I prefer writing code than writing words and yet it’s been two months now that I started outsourcing the development of TaskArmy to someone in Ukraine. I spent the first 8 months developing the website myself until I proved to myself that my idea was a viable business idea. I was then ready [...]]]></description>
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		<slash:comments>17</slash:comments>
		</item>
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		<title>Website review to improve website ranking and conversion</title>
		<link>http://aymeric.gaurat.net/2011/website-review-to-improve-website-ranking-and-conversion/</link>
		<comments>http://aymeric.gaurat.net/2011/website-review-to-improve-website-ranking-and-conversion/#comments</comments>
		<pubDate>Tue, 31 May 2011 10:35:51 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[website ranking]]></category>
		<category><![CDATA[website review]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/2011/website-review-to-improve-website-ranking-and-conversion/</guid>
		<description><![CDATA[Today I would like to show you how to quickly review a website and find low hanging fruits in terms of SEO, marketing and other technicalities. I will review the website of Blue Tea that offers kitchen designs in Sydney. Google Webmaster Tools Did you register your website to Google Webmaster Tools? If no, do [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Landing page improvements: a case study</title>
		<link>http://aymeric.gaurat.net/2011/landing-page-improvements-a-case-study/</link>
		<comments>http://aymeric.gaurat.net/2011/landing-page-improvements-a-case-study/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 10:32:15 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Entrepreneurship & Startups]]></category>
		<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/index.php/2011/landing-page-improvements-a-case-study/</guid>
		<description><![CDATA[Recently I signed up for a website called FeedbackRoulette.com where you can review other people’s websites and they review yours in exchange. After doing a few reviews for other guys (especially liked LuckyOrange) I started receiving feedback for TaskArmy, my service marketplace website. Although all of them liked the idea, they mentioned the busyness of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Best practices on how to run a Facebook page</title>
		<link>http://aymeric.gaurat.net/2010/best-practices-on-how-to-run-a-facebook-page/</link>
		<comments>http://aymeric.gaurat.net/2010/best-practices-on-how-to-run-a-facebook-page/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 05:51:47 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Online experiments]]></category>
		<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[lingopal]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/index.php/2010/best-practices-on-how-to-run-a-facebook-page/</guid>
		<description><![CDATA[I would like to share with you two Facebook pages that I find fabulous and that are good examples of how to grow a loyal following in a Facebook page without the budget of RedBull or Starbucks. Case study 1: Lingopal The first is the Facebook page of Lingopal, an iphone travel app. The application [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>My talk at BarCamp Auckland</title>
		<link>http://aymeric.gaurat.net/2010/my-talk-at-barcamp-auckland/</link>
		<comments>http://aymeric.gaurat.net/2010/my-talk-at-barcamp-auckland/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 23:53:39 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Entrepreneurship & Startups]]></category>
		<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[barcamp]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/index.php/2010/my-talk-at-barcamp-auckland/</guid>
		<description><![CDATA[On Friday while doing some Facebook consulting, I was offered/pushed to do a presentation the next day at BarCamp 4. I am posting the slides here for your convenience: UPDATE: That’s pretty cool, my slides got featured on the homepage of SlideShare! Tips from a retired Facebook app developer View more presentations from Aymeric Gaurat-Apelli. [...]]]></description>
		<wfw:commentRss>http://aymeric.gaurat.net/2010/my-talk-at-barcamp-auckland/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Customer Discovery Tools for Lean Startups</title>
		<link>http://aymeric.gaurat.net/2010/customer-discovery-tools-for-lean-startups/</link>
		<comments>http://aymeric.gaurat.net/2010/customer-discovery-tools-for-lean-startups/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 06:05:46 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Entrepreneurship & Startups]]></category>
		<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[customer discovery]]></category>
		<category><![CDATA[lean startup]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/index.php/2010/customer-discovery-tools-for-lean-startups/</guid>
		<description><![CDATA[Running a lean startup? You will find here a list of tools you can use during the customer discovery phase. Survey and Feedback tools Although people tend to think of Survey Monkey or Survey Gizmo when I mention Survey, I actually think that Google Forms is very good already, and it is free. Google Forms [...]]]></description>
		<wfw:commentRss>http://aymeric.gaurat.net/2010/customer-discovery-tools-for-lean-startups/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Tips to kick-start the traffic of your new user-generated content website</title>
		<link>http://aymeric.gaurat.net/2010/tips-to-kick-start-the-traffic-of-your-new-user-generated-content-website/</link>
		<comments>http://aymeric.gaurat.net/2010/tips-to-kick-start-the-traffic-of-your-new-user-generated-content-website/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 09:47:45 +0000</pubDate>
		<dc:creator>Aymeric</dc:creator>
				<category><![CDATA[Startup tips and tricks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://aymeric.gaurat.net/index.php/2010/tips-to-kick-start-the-traffic-of-your-new-user-generated-content-website/</guid>
		<description><![CDATA[You are launching a new website but you are facing the chicken and egg problem? You need content to make your website valuable and you need users to add content? I have launched several projects in the last three years, and here are a few tips I have to help you grow your website. Preparation [...]]]></description>
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		<slash:comments>1</slash:comments>
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