Yesterday I went to PushStart Mentor Connect.
I had the opportunity to “speed-date” with David Jones, Brad Lindenberg, Dave Cunningham and Simon Foster.
The challenge I asked them about what around how to bring more people to the website (probably a very common challenge). When people try TaskArmy, they like it but the challenge I have is to drive people to the website.
The main recommendation I got from the mentors was that I should focus my offering even more. Instead of focusing on website related tasks (which I thought was already quite focused), I should be focusing on one service or a smaller category of services (like 99designs focuses on design only). It should also help with SEO.
Next step: review the web analytics to find which category to pick and trim the directory down to a focused list of services.
Thanks PushStart.