Comments on: Why I stepped away from Facebook development

By: Vincent Vergonjeanne

Vincent Vergonjeanne — Mon, 19 Jul 2010 06:05:41 +0000

Merci pour ce très interressant article Aymeric.
J’espere te recroiser rapidement !

By: Aymeric

Aymeric — Thu, 22 Apr 2010 11:08:41 +0000

It is hard to answer this question, it really depends on the nature of your application and the mother tongue of your users.

Applications with english users tend to be much better paid than other languages.

But it is easier to be visible in a less crowded market like Indonesia, or the recently growing asian countries.

I remember that on my ads (targetting french users) I was getting an eCPM oscilating between $0.06 on a RPG game and $0.40 on a quizz application which is quite low in comparison to the english application standards.

It also depends on the ad network you use (some ad network performs better than others depending on your application).

There is no generic rule. You have to experiment all of them to see which one works better.

To give some real life examples:

I was making 15000 euros per month with 50K users per day on a RPG game (as opposed to casual game) using various monetization strategy.

On a quizz application, with 1 million active users per day (20 millions page views) I reached $3000 a day without any direct partnership (simply by adding a basic ad from RockYou) with ads only.

By: alexandre

alexandre — Thu, 22 Apr 2010 08:37:09 +0000

Despite the reflexions on Facebook moves which is quite interesting, your last direction is the best choice you could make to improve people life and yours for sure.

By: Asim Jalis

Asim Jalis — Tue, 20 Apr 2010 14:39:36 +0000

Interesting observations. It almost seems like a platform both locks you in and yet it also helps you with the technology and the user base.

Is there any information on how much money Facebook apps usually make? What are the earnings like on free apps that don’t charge subscriptions?

By: Yannick Lejeune

Yannick Lejeune — Tue, 20 Apr 2010 12:34:46 +0000

Amen to that !