On Friday while doing some Facebook consulting, I was offered/pushed to do a presentation the next day at BarCamp 4.
I am posting the slides here for your convenience:
UPDATE: That’s pretty cool, my slides got featured on the homepage of SlideShare!
Tips from a retired Facebook app developer
View more presentations from Aymeric Gaurat-Apelli.
Tips from a retired Facebook app developer – Presentation Transcript
- Tips from a retired Facebook app developer
Aymeric Gaurat-Apelli - Who am I?
French .Net developer
Readify consultant in Australia
Turned into an entrepreneur thanks to Facebook
current project: TaskArmy - Why I may have a (interesting || different) point of view?
I am French (let me explain )
2 years
6 languages
15 applications
3500 dollars a day
1m users a day
10m users reached
20m page views a day - Why ‘retired’?
Volatile market
Platform dependence
API continuous changes
Gaming business
There is a thin line between entertaining people and wasting their time - My mistakes
Business ‘friend’ story
Php story
Underused emails
Lost focus
Cheaters
Monetization/Optimization
Money is a mind twister - Strategy tips
Make a game
Listen and interact
Target on ‘fresh’ markets
Build a community
Ask for their email addresses - High potential apps
RPG-type apps
Fads
Event related apps
Poker app in French - Game features that worked for me
Level system
Progress bar
Competition
Against yourself
Against your friends
Against everyone weekly
Against everyone in group
In-app chat
Limited amount of actions - Watch out for cheaters!
People have more time than you
0.01% of the users can ‘pollute’ everyone else
Smart vs lazy design
Care for the community
Tough challenge - Launching your application
Friends and family
Ad networks
Facebook ads - Facebook ads
Cheap-ish
Avoid US, UK, Canada, Australia
Scandinavian countries are your friends
The power of the “Likes” criteria
Start small
Genetic algorithm - Growing your userbase
Email marketing is king
User wall updates
Page updates - Questions?
http://aymeric.gaurat.net
@AymericG
7X589356SJ6Y