On Friday while doing some Facebook consulting, I was offered/pushed to do a presentation the next day at BarCamp 4.
I am posting the slides here for your convenience:
UPDATE: That’s pretty cool, my slides got featured on the homepage of SlideShare!
Tips from a retired Facebook app developer
View more presentations from Aymeric Gaurat-Apelli.
Tips from a retired Facebook app developer – Presentation Transcript
- Tips from a retired Facebook app developer
Aymeric Gaurat-Apelli - Who am I?
French .Net developer
Readify consultant in Australia
Turned into an entrepreneur thanks to Facebook
current project: TaskArmy - Why I may have a (interesting || different) point of view?
I am French (let me explain )
2 years
6 languages
15 applications
3500 dollars a day
1m users a day
10m users reached
20m page views a day - Why ‘retired’?
Volatile market
Platform dependence
API continuous changes
Gaming business
There is a thin line between entertaining people and wasting their time - My mistakes
Business ‘friend’ story
Php story
Underused emails
Lost focus
Cheaters
Monetization/Optimization
Money is a mind twister - Strategy tips
Make a game
Listen and interact
Target on ‘fresh’ markets
Build a community
Ask for their email addresses - High potential apps
RPG-type apps
Fads
Event related apps
Poker app in French - Game features that worked for me
Level system
Progress bar
Competition
Against yourself
Against your friends
Against everyone weekly
Against everyone in group
In-app chat
Limited amount of actions - Watch out for cheaters!
People have more time than you
0.01% of the users can ‘pollute’ everyone else
Smart vs lazy design
Care for the community
Tough challenge - Launching your application
Friends and family
Ad networks
Facebook ads - Facebook ads
Cheap-ish
Avoid US, UK, Canada, Australia
Scandinavian countries are your friends
The power of the “Likes” criteria
Start small
Genetic algorithm - Growing your userbase
Email marketing is king
User wall updates
Page updates - Questions?
http://aymeric.gaurat.net
@AymericG
7X589356SJ6Y
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Tags: barcamp, facebook, presentation
Clear and high-value content.
How was your presentation received?
Thanks, it is hard to make “web friendly” slides where my blog visitors would get some value just by reading the slides.
To answer your question, one of the comments I got was “it was one of the best presentations of the day”. It made my day :)
Was the presentation filmed ? I would love to see, because slides only tell the big picture.
No, I am not that important :)
Why “Scandinavian countries are your friends” ? ….just curious about that point.
Scandinavian countries can speak english very well, they watch TV in english since very young. My tip about Scandinavian countries is that you can target them for an english product to lower your CPC because fewer marketers think of targetting these countries.